No, courses are great, but they're limiting. 

This is a yearly subscription sales coaching program (i.e. a mastermind). 

Imagine you had a final exam in college and there was a private group of REALLY smart and dedicated students that meet up every week with their professor to get coached and have access to the professor whenever they needed. 

That is FDTC University, but for SaaS sales.

Who's this for:

This is exclusively designed for SMB, MM, and Enterprise AEs in B2B SaaS companies that:

• May or may not be getting enough support and training from their current company and leadership.
• Are doing discovery and demos and want more ways to improve and be the best at their role.
• Are working new leads and/or upselling and cross-selling existing accounts.
• Interested in hitting or blowing out their quota.
• Want to ramp up quickly or get promoted.

What you'll learn:

• How to find your prospect's (and their team's) pain through deep discovery frameworks
• How to use discovery to present features through jaw-dropping demos 
• How to follow up after the demo to move the deal forward through committed next steps & multi-threading 
• How to close real-time deals you're working on through  our live sales coaching and workshops

How much is this? $497 per year.

Why is it yearly?

If this was just a course, you're right, you shouldn't pay a yearly subscription. But this is NOT a course. 

Do you stop going to the gym or eating healthy once you're starting to feel better?

No, you continue doing it because that's how you improve.

This was designed to give you a ridiculous amount of support and training (which you're probably not getting now) through:

• Weekly live coaching calls
• Constantly updated course material
• An inner circle with access to me
• Sales workshops,
• Access to the famous "Sales Cocktail Swipefile."

Yes. In fact, many companies are willing to offer their sales reps a stipend for training. Feel free to use this script:

Hi [MANAGER NAME],

I’m eager to dramatically improve my sales game in order to close more demos and revenue for myself and [COMPANY], and I found the FDTC Sales demo program – it’s an on-demand sales training resource and community focused on closing 50+% of my sales demos.

I’m confident this is will take my demos to the next level. The cost is $497/year. Would it be impossible to have [COMPANY]invest in this training?

• I'm glad you asked.

  • Went from being scared of sales (and quitting) to being a VP of Sales at 26, and 2 more times in my career.
  • Tripled ARR for 2 companies in less than 12 months, leading one to a multi-million dollar acquisition and another to a $20M Series A.
  • Coached AEs to exceed quota by 250%, take home $15K+ in commission, close 80% of their sales demos, and get promoted.
  • TechStars and Endeavor sales mentor.
  • Recurring requested guest on John Barrows sales webinars (he's great btw), featured on 30MPC and The Challenger Sale podcast.
  • Trained AEs in companies like: ZoomInfo, HubSpot, Zendesk, CB Insights, Dialpad, and more.

  ...I guess I'm a nobody.

Students have seen results the same day. All of the material and coaching is meant to be actionable and digestible so you can inject it into your day to day IMMEDIATELY. 

BUT, don't join this program if you do not plan on joining the live coaching sessions, ask questions, go through the material, and be involved. 

This is not a magic potion, you need to be coachable and dedicate yourself to this, otherwise it's a waste of money.