Testimonials
What You'll Learn
How You'll Learn
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Not getting enough sales coaching from your manager?

 

FDTC University is a 12-month sales coaching program for SMB, MM, and Enterprise AEs in SaaS companies who want to blow out their quota and be the best by improving their discovery, demos, follow-ups, close, and deal strategy.

 

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 Student Testimonials...

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If you're an AE, you know what it's like to:

 

👎 Be burnt out about nearing the end of quarter without hitting quota.

 

👎 Leave money on the table for deals that should have won and want to exceed quota.

 

👎 Lose your prospect's interest during your sales demo.

 

👎 Struggle to show impact on your demos and feature dumping.

 

👎 Struggle to get your prospect's true pain in discovery without sounding interrogative.

 

👎 Not know how to confidently handle objections on the spot

 

👎 Be pushy and not know how to set up next steps.

 

👎 Not have visibility with prospects, champions, and other DMs after your call.

 

👎 Want more sales support and actionable advice for your unique deal situations.

 

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WHAT YOU'LL LEARN.

 

✅ How to uncover prospects' true pain with deep discovery & persuade them to sell themselves.

 

✅ How to give jaw-dropping demos without using high-pressure sales tactics.

 

✅ How to navigate a deal with multiple decision-makers.

 

✅ How to build trust and be seen as an industry expert your clients will dream of working with.

 

✅ How to grow accounts you already have through upselling and cross-selling.

 

✅ How to handle objections before they happen.

 

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How You'll Learn.

Live Sales Coaching

Weekly group collaboration calls to strategically help you hit goals. Bring any sales questions or deals you're working and get tactical advice and strategy

Sales Workshops

Live sales workshops where I work with you on all things sales (e.g. crafting your cold email, improving the demo, etc).

AE Support Group

An exclusive AE member community to get or give advice in a safe place as well as have access to me any time.

Unlimited Sales Resources

Access to the famous "Sales Cocktail,"a library of curated sales tips from the top sellers in the world.

Including 4+ hours of short, digestible, and actionable on-demand training, recorded live sessions, downloadable templates, frameworks, scripts, and lifetime free access to all future FDTC courses.

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More testimonials...

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Hi👋, I'm Mor Assouline

At 22, I quit my first sales job because I was scared of sales. 

At 24, I faced my fears and cold called/door knocked as a real estate agent and a telemarketer for Allstate insurance.

At 25, became an AE at a SaaS startup closing over 50% of my demos.

At 26, promoted to VP of Sales, where I hired/trained AEs to close 50-70% of their deals, leading the company to acquisition 4 years later.

From 29-33, was a VP of Sales for 2 other startups, tripling ARR for 1 of them in 12 months, reducing a 75 avg sales cycle to 25 days,  and leading my AEs to a 68% deal win rate for 12 months.

At 34, launched From Demo To Close (FDTC), a SaaS sales training and coaching business helping hundreds of AEs 2X their quota and close more SaaS deals.

Have been featured in the Challenger Sales Podcast, 30MPC, Live Better. Sell Better., Insidesales.com, and a recurring guest on J.B. Sales webinars, Demostack, and Wingman by Clari.

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